Oscar Mayer is the original bacon hype beast, so to celebrate this special occasion, we created the world's first bacon scented shoelaces that were literally cold-smoked with actual Oscar Mayer bacon, giving them an authentic fresh from the skillet smell. For the chance to cop a pair, consumers simply had to tweet with the hashtag #OscarCookMyKicks.
- 643MM Impressions off of one tweet
- 416 earned media placements including Hypebeast, Thrillist, Adweek, Delish, Mens Health and Trend Hunter.
- 63k tweet engagements
- No dog attacks to date