7-ELEVEN X JA’MARR CHASE
When Cincinnati Bengals star Ja'Marr Chase dropped "7ELEVEn, brother, that's all I got to say. I'm always open" during a post-game interview after dominating on the field, he gave 7-Eleven the reactive marketing moment of the year.
Working alongside 7-Eleven's in-house team, we moved at lightning speed. In less than a week, we went from social posts to signing Chase for an NIL partnership and launching an "Always Open" merchandise collection. Chase repped the brand hard—wearing 7-Eleven gear through the tunnel and a 7-Eleven chain during actual gameplay (which promptly sold out). We doubled down on social with CGI content that transformed our storefronts' "Always Open" signage into "Ja'Marr Chase" branding, cementing the partnership announcement.
The campaign resonated everywhere—from online communities to trade publications to sports media.
IsJamarrOpen.com
We immediately bought a few URLs and created a website to host a new merch collection called IsJamarrOpen.com (The answer? Yes.)
The "Always Open" Collection
We quickly Signed Ja’Marr to a deal and created a line of merchandise called the “Always Open Collection”
AWARDS:
2025 Webby Awards: Winner, Real Time Response Campaign
2024 Cannes Lions - Silver - Outdoor - Live Advertising and Events
2024 Cannes Lions - Silver - Entertainment Lions for Sport - Partnership w/ Sports Talent
2024 Cannes Lions - Bronze - Brand Experience and Activation - Guerilla Marketing & Stunts
2024 Cannes Lions - Shortlist - Entertainment Lions for Sport
2024 Cannes Lions - Shortlist - Media - Use of Events & Stunts
2024 Cannes Lions - Shortlist - Media - Innovative Use of Influencer/Creator
2024 Cannes Lions - Shortlist - PR - Breakthrough on a Budget
2024 Cannes Lions - Shortlist - Social & Influencer - Celebrity Partnership
2024 Cannes Lions - Shortlist - Brand Activation - Sponsorships
2024 One Show - Silver Pencil - Social Use of Influencer
2024 One Show - Merit - Out of Home
2024 One Show - Merit - Physical Product/Merch
2024 D&AD - Graphite Pencil - Media Events + Stunts
2024 D&AD - Wood Pencil - PR - Reactive Response
2024 Clio Awards - Gold - Social Media - Real Time Response
2024 Clio Awards - Bronze - Use of Talent/Influencer
2024 Clio Sports Awards - Gold - Use of Athlete - *Gameday/In-Game Experience*
2024 Clio Sports Awards - Gold - Experience/Activation - Use of Athletes, Influencers and Talent
2024 Clio Sports Awards - Silver - Partnerships & Sponsorships
2024 Clio Sports Awards - Silver - Social Media
2024 Cresta Awards - Silver - Ambient & Experiential
2024 London International Awards (LIAs) - Gold - Integration - Best Use of Real Time Advertising
2024 London International Awards (LIAs) - Silver - Creativity in PR - Influencer Marketing
2024 London International Awards (LIAs) - Silver - Use of Social Media & Influencer - Sports
2024 London International Awards (LIAs) - Bronze - Non-Traditional - Zeitgeist
2024 Kinsale Sharks - Silver - Ambient, Non-Traditional & PR - International